Costumer Survey
Why did we choose this prototype?
In the end we chose the 3M City Guide as our lead projects based on its feasibility, practicality and innovation aspect. The app will combine several functionalities, namely 3M Innovation, Google Maps Integration, Innovation Points, Attractions. By providing touristic services as well as information regarding the innovations offered by 3M we would engage the users and bring them closer to innovation. T
Explanation of the prototype: The app will include four main functions: a 3M innovation button, which will be subdivided in sample industries which show some examples of 3M's innovation projects. Then the app will also include an integrated Google Maps function. The third app functionality are interest points. These are subdivided into two aspects: the first, Attractions, will have a list of attractions and will be linked to Wikipedia, so that the users can get information regarding the interest point. The second aspect are the innovation points, of which there are 5, which are tangible pillars with a router inside and which portray on the phone a 3D model of the attraction.Lastly, the app contains a reward and discount system, which is based on points gained through visiting the innovation points as well as discounts offered by local shops.
Business Model Canvas
Elevator pitch
For tourists and Spanish residents who want to explore Madrid to the fullest, 3M City Guide is an app which provides an offline map, a list of attractions and their respective information, a sample list of 3M's innovation projects and lastly a reward and discount system to be used in local businesses.
In contrast to regular city guides, it is free whilst providing unique benefits such as 3D models and a discount system as well as free video content provided by 3M on their innovation projects.
No comments:
Post a Comment