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Innovation School Fair

The 3D prototype displays a school setting in which children and parents are gathered around tables. On the tables these visitors would find innovative products by 3M with the aim of engaging the public and connecting innovation with the general public. By displaying 3M's projects to the general public, especially the young people, we aim to encourage innovation thinking in the younger generations.

Innovation Conference: 

The 3D prototype displays a conference setting which depicts the general public, 3M employees as well as scientists in a friendly and engaging environment. The people around the tables discuss the new prototypes and projects 3M has been working on. In the model we see the 3M car model as well as a model for Smart Cities. By including both the general public as well as scientists the two target groups can exchange to think about common problems and encourage innovation.

App Integration/Gamification of Tourist Locations: 

The 3M City guide combines both a city map as well as an interactive game in which tourists and locals can accumulate points by visiting tourist attractions and experience 3M's innovation projects at the site. They will also be able to watch videos and presentations on 3M and innovation due to free wifi access provided by the company in sponsorship with the telecom providers. By including gamification strategies the user would become more engaged in the project and 3M would encourage an active discourse on innovation.

Elevator Pitch:

#1: For children and parents who want to learn and have fun, school fairs and excursions to the Innovation Lab is an event in which both groups would not only engage with 3M employees and projects but also with innovation and generate curiosity in innovation. In contrast to tradtional lectures, it would encourage children to actively experience innovation and play with it in an educational.
#2: For the general public who want to learn about innovation and 3M's involvement, a fair or promotional event is an event in which the general public would engage with 3M projects and scientist to learn about innovation and to even identify current problems that could be easily solved. In contrast to the simple Innovation Center which visitors can explore, these fairs would encourage a multilateral conversation between the general public and the people closer to innovation to not only evoke the interest of the public but also think of possible solutions to current problems.

#3: For the general public who use their mobile phones and play with it, an app using tourist location and gamification strategies is a method which would involve the public in an engaging way to learn about innovation whilst winning points to compare against other people. In contrast to simple city guides, the app would not only encourage tourists and locals to visit attractions but also to experience 3M projects, set up around the tourist locations, which would encourage the users to think about and experience innovation.